Hey folks,
Disclaimer:
This is a blog and I am expressing my own personal opinion. This won't make me popular but I once told Mars to go burn itself after advising the public that buying a Mars Bar made me some kind of patriot. I lost a lot of friends on Faceache but what's new.
1. The advert was a piece of art. I am not denying that the whole thing was very well put together but there are areas that companies should not be allowed near and so close after Remembrance & Armistice Day....World War One is one such area that companies should be careful with.
If you haven't guessed already. I did not like Sainsburys using the Christmas Truce in an advert.
The advert was put together in a cinematic and respectable fashion but the content itself and the subject matter that we witnessed is something that should not be used by supermarkets. It strummed my heart strings but the topic is war. The advert was whitewashed. It evaded delving deep into war and why we remember those that fought.
A part of me wonders what the war poets themselves would think about this advert as Vera Brittain, Sasoon and Owen each loathed war being portrayed in any positive light. War is something to be abhorred. Remembered in anger and each of us should fight against the creation of all wars 'lest we wish to found ourselves once again flung onto some fields in the back end of France. (France, Iraq, wherever, the main thing about war is that men in power move the pieces (pieces made of human flesh and of humans that are usually not in power and those families get shattered.)
People were torn to shreds by bullets, land mines removed men from existence (some land mines still do). People were eradicated like some freaking video game and there was no second life for those men. Soldiers were killed in a brutal, most unforgivable and state-sanctioned fashion. Gas flooded across fields, wiping out life in the way our pesticides dispose of insects. I tend to think about that during the minutes silence. I take solace in the fact that I have never had to face the choice of having to fight (and probably get killed) in some far away place or be put to death by firing squad. I also end up feeling a great shame that our country once forced men to make such harrowing decisions and I am thankful that we have moved on since then.
Entire nations tore entire communities apart so that those men would become soldiers and tear one another apart. Now an advert comes one and we're tearing ourselves apart. We're getting choked up too but in the comfort of our armchair but please bear in mind:
The majority of adverts are not created out of the goodness of a person's heart. Adverts are created out of the soulless calculation that maybe people will see it, their heart will be moved and the person will become a customer popping into Sainsburys.
Supermarkets are constantly engaged in price wars and publishing such an advert so close to Armistice day, following on from the poppy exhibition in London and the fact it is the centenary of WW1 is nothing short of a smooth marketing ploy by some pricks in suits. John Lewis had their penguin now Sainsburys has the memory of the war dead. We did not just watch some mini Dr Who episode, we just witnessed a large corporation dabble with that which should have never been touched. It is bad enough our politicians stand up to talk about the deceased whilst sending soldiers to far flung corners of the globe but now Sainsburys are doing it too? When will it stop? Who will create some heart strumming piece next and then slap on the logo of their company as well? (Answer: Britain First have been doing this the entire time, they are apparently "protecting" poppy sellers.)
Instead of having the profits from the sales going to the Royal British Legion why not just give your money straight to the Royal British Legion. Alternatively you could donate to other charities that support soldiers and their families.
It was Armistice Day less than a week ago!
Get your hands off of the dead.
If you truly wanted to show support then there are a million ways to do so but slapping your logo on the end of it is shameless self promotion. Another step by corporations into taking things that the public cherish and utilising it to turn a profit. I feel damn nauseous just thinking about.
Kind regards,
Bailey
Thank you for reading.
Disclaimer:
This is a blog and I am expressing my own personal opinion. This won't make me popular but I once told Mars to go burn itself after advising the public that buying a Mars Bar made me some kind of patriot. I lost a lot of friends on Faceache but what's new.
1. The advert was a piece of art. I am not denying that the whole thing was very well put together but there are areas that companies should not be allowed near and so close after Remembrance & Armistice Day....World War One is one such area that companies should be careful with.
If you haven't guessed already. I did not like Sainsburys using the Christmas Truce in an advert.
The advert was put together in a cinematic and respectable fashion but the content itself and the subject matter that we witnessed is something that should not be used by supermarkets. It strummed my heart strings but the topic is war. The advert was whitewashed. It evaded delving deep into war and why we remember those that fought.
A part of me wonders what the war poets themselves would think about this advert as Vera Brittain, Sasoon and Owen each loathed war being portrayed in any positive light. War is something to be abhorred. Remembered in anger and each of us should fight against the creation of all wars 'lest we wish to found ourselves once again flung onto some fields in the back end of France. (France, Iraq, wherever, the main thing about war is that men in power move the pieces (pieces made of human flesh and of humans that are usually not in power and those families get shattered.)
People were torn to shreds by bullets, land mines removed men from existence (some land mines still do). People were eradicated like some freaking video game and there was no second life for those men. Soldiers were killed in a brutal, most unforgivable and state-sanctioned fashion. Gas flooded across fields, wiping out life in the way our pesticides dispose of insects. I tend to think about that during the minutes silence. I take solace in the fact that I have never had to face the choice of having to fight (and probably get killed) in some far away place or be put to death by firing squad. I also end up feeling a great shame that our country once forced men to make such harrowing decisions and I am thankful that we have moved on since then.
Entire nations tore entire communities apart so that those men would become soldiers and tear one another apart. Now an advert comes one and we're tearing ourselves apart. We're getting choked up too but in the comfort of our armchair but please bear in mind:
It is an advert.
Supermarkets are constantly engaged in price wars and publishing such an advert so close to Armistice day, following on from the poppy exhibition in London and the fact it is the centenary of WW1 is nothing short of a smooth marketing ploy by some pricks in suits. John Lewis had their penguin now Sainsburys has the memory of the war dead. We did not just watch some mini Dr Who episode, we just witnessed a large corporation dabble with that which should have never been touched. It is bad enough our politicians stand up to talk about the deceased whilst sending soldiers to far flung corners of the globe but now Sainsburys are doing it too? When will it stop? Who will create some heart strumming piece next and then slap on the logo of their company as well? (Answer: Britain First have been doing this the entire time, they are apparently "protecting" poppy sellers.)
Instead of having the profits from the sales going to the Royal British Legion why not just give your money straight to the Royal British Legion. Alternatively you could donate to other charities that support soldiers and their families.
It was Armistice Day less than a week ago!
Get your hands off of the dead.
If you truly wanted to show support then there are a million ways to do so but slapping your logo on the end of it is shameless self promotion. Another step by corporations into taking things that the public cherish and utilising it to turn a profit. I feel damn nauseous just thinking about.
Kind regards,
Bailey
Thank you for reading.
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